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Thursday, April 25, 2019

10 Books I Listened to this Winter & Spring that You can Read this Summer to Enhance your Commerce, Culture & Career.

As some may already realize, when I am wearing my headphone and there is audio streaming on my car, chances are - I am listening to a podcast, Hoopla or Overdrive audiobooks. I thought I would share some of the books I have read/listened that is focused on career, commerce & culture - topics that I have been working on and passionate about in the past 2 decades that I would like to share and talk to you about (in my own thoughts) sometime later - face to face when you reach out to me at www.commercewise.us. You can also check previous books & tech reviews on my blog at www.tonyastro.com

Here are 10 of the books that I hope gives you some ideas to "bring your brand to life" - not in any particular order but my favorite is #1 & #10.



#1: Leadershift by John Maxwell ***

The best chiefs, managers, CEOs, supervisors - change and adjust. They "leadershift" – that is, they make administration changes that help both their own and their association, company, division or team's development. They center around coordinating as well as on interfacing with their groups, and they seek after momentary objectives and vocation moves, yet profound self-awareness, moral specialist and their actual reason for living. 

My Commercewise takeaway in two:

Document all that you learn. 
To keep up your self-awareness and learning, document whatever you learn. At whatever point Maxwell peruses an article of intrigue, he cuts it and records it, orchestrated by subject. The equivalent goes for citations. Do likewise, and you'll generally approach the information you've procured and effectively can fortify your learning. You could even compose a note about these post and document them at this moment.





#2: Overworked and Overwhelmed by Scott Eblin ***

Increased outstanding burdens, requesting supervisors, progressively meddlesome tech and every minute of everyday business culture – no big surprise the present workforce is more worried than any other time in recent memory. In any case, it doesn't need to be that way. 

Careerwise Advice on Business and Career : 

1. Get training accomplice. 

2. Building another routine is diligent work, particularly in the beginning times. That is the reason it's a smart thought to discover a training accomplice who's set out similarly as you. Together, you can bolster each other on your adventure. Regardless of whether that is only a telephone call to check in from time to time or a rec center mate, having an accomplice who has your back is the most ideal approach to ensure you finish on your goals.




#3: The Philosophy for Life by Jules Evans *** 
Self-improvement is about something other than checking a couple of books on the subject. Antiquated Greek and Roman thinkers show us it is a lifestyle – a day by day practice – which includes posing the troublesome inquiries of how we should live, both as people and as general public. 

Cultural Advice on Business and Career Tips: 

1. Keep your very own diary conduct, refreshing it by reading it each night. 

2. When you wake up the following day, you'll have the capacity to survey your shortcomings and achievements and attempt to improve further on them throughout the day. This won't just keep you on a way of persistent improvement, yet you may likewise begin to see themes in your conduct and discover main drivers for them.

3. When you wake up the next day, you’ll be able to review your faults and accomplishments and try to improve further on them during the day. This will not only keep you on a path of continuous improvement, but you may also start to notice patterns in your behavior and find root causes for them.



#4: Be Fearless by Jean Case ***  
The world needs progressively dauntless individuals out there, willing to pull out all the stops in attempting to support the planet and put a conclusion to craving and neediness for the last time. It takes courage for transformative things to happen because each earth-shattering thought requires the eagerness to go out on a limb, gain from disappointments and to venture out of safe places. 

CareerWise Advice on Business and Career: 


  1. Grasp and put resources into the assorted variety. 
  2. Another approach to ensure you get outside your air pocket is to grasp decent variety. A 2018 McKinsey report demonstrated that organizations lacking sexual orientation and decent ethnic variety failed to meet expectations contrasted with progressively differing organizations. Also, female-drove organizations are appeared to perform essentially superior to male-drove organizations. However, notwithstanding these great numbers, just 10 percent of venture capital goes to organizations established by ladies or minorities.



#5: Thinking in Bets by Annie Duke *** 
You probably won't be a casino player, yet that is no reason not to think in wagers. Regardless of whether there's cash included, bets or wagers make us investigate how much assurance there is in the things we accept, consider options and remain open to altering our perspectives for exactness. So let go of "right" and "wrong" when it's choice time, acknowledge that things are in every case to some degree dubious and influence the best wagered you to can. 

Careerwise Advice on Business and Career: 


  1. Attempt mental differentiating to roll out real positive improvements. 
  2. On the off chance that you need to achieve an objective, the positive perception will just get you up until this point. Truth be told, research demonstrated that psychological contrasting or mental differentiating – picturing the snags that are keeping you from your objective – will be unmistakably increasingly successful. So if you need to shed a couple of pounds, don't imagine yourself looking great on the shoreline. Rather, consider every one of the sweets to which you'll battle to state "no" – that is substantially more liable to persuade you to do the diligent work.




#6: The Icarus Deception by Seth Godin *** 
Art is about imagination, and that is something you can apply to any field. Regardless of whether you're a hopeful painter or opening another online boutique, thinking innovatively is the thing that gives you an edge in the modern quick paced computerized economy. PCs can do the dull work, yet there's a lot of room for autonomous scholars and makers brimming with extraordinary thoughts and the enthusiasm to seek after them. So quit agonizing over prompt achievement or the endorsement of others and get yourself out there! 

CommerceWise Advice on Business and Career:


  1. Keep in mind that workmanship (your job or even your passion) isn't continually going to be entertaining. 
  2. Whatever it is that you need to make, there'll be snapshots of battle, challenge and even torment. Be that as it may, don't lose hope. These are the obstacles each craftsman faces on his way. Grasp them and spotlight on how much enduring you can endure. The essential inquiry you'll have to pose to yourself is if the last item is extremely justified, despite all the trouble (it typically is). That will enable you to acknowledge torment as a certain piece of your life as a craftsman. When you've disguised that reality, you're significantly less prone to abandon your undertaking.



#7: Social Intelligence by Daniel Goleman *** 

Social knowledge or you may also call it cultural or social intelligence is the capacity to get oneself and other individuals is essential for us all. That is not because it makes us increasingly well known, but since it enables us to make profound passionate and strong bonds with others. What's more, these bonds can enable us to lead increasingly healthy and satisfying lives. 

Cultural Advice on Business and Career: 

Try not to be reluctant to state or show you are heartbroken. 
We're regularly enticed to go about just as not a lot occurred after we've committed an error or accomplished something incorrectly. There's a natural inclination to limit the seriousness of wreckage ups with the expectation that others will likewise neglect them. In any case, putting our hands up and conceding that we have it wrong is substantially more powerful. Take it from therapist G. R. Semin. In 1982 he ran an examination in which individuals thumped over store shows. The individuals who pointed out their misstep and demonstrated regret were dealt with significantly more indulgently than the individuals who got over it and just left.



#8: In Turbulent Times by Doris Kearns Goodwin *** 
Great pioneers are not just made by their conditions or the individual qualities with which they were conceived, nor are they lifted into their positions and achievements by some kind of superhuman capacity to lead. They structure themselves by taking their uncertain qualities, combining them with desire and a feeling of more prominent reason, increasing them with the qualities of their colleagues and refining them as they climate their very own emergencies. Thusly, they are then ready to meet people's high expectations when defied by bigger emergencies on the world stage. 

CommerceWise Advice on Culture, Commerce & Career:

Draw authority exercises from your very own emergencies. 
Like the transformational presidents, everybody has had their own "dull evenings of the spirit," which they've defeated somehow. Have a go at asking yourself, how could you defeat yours – and how might you apply what you did then to the expert emergencies you may confront now or later on?


#9: The Automatic Millionaire by David Bach ***
If you need to quit agonizing over cash and create yourself a brand or company and get the goal of abundance financially that you had always wanted, you ought to complete one essential thing: pay yourself first! Also, regardless of whether it's making a retirement plan, putting aside some crisis cash or satisfying your obligation, the most significant thing is to do it naturally. Along these lines you can profit by self-multiplying dividends, and, as the years pass by, you can sit back, unwind and aggregate millions. 

CommerceWise Advice on Business and Career:

Check your present funds 
Pause for a minute to extensively survey your present individual accounts. What resources do you possess? What obligations do you have? What amount are your month to month expenses and salary streams? Getting an exact perspective on your present circumstance is the initial phase in understanding and improving your funds.


#10: This is Marketing by Seth Godin *** 

With the soaring of the smartphones, online websites & social media and the fall of the solid broad communications, advertisers can never again depend on promoting alone. Rather, they should adopt a strategy to showcasing that recognizes individuals' basic needs and wants, builds up an item that can satisfy them and utilizations esteem situating and narrating to develop a center gathering of fans who are responsive to attempting new things and can furnish the item with it littlest reasonable market. To goad these fans without hesitation and urge them to spread the message about the item, advertisers ought to make and gentle pressure by testing their statuses and utilizing system impacts to build a scaffold between the fans and the overall population. 

Careerwise: Advice on Business and Career Discussions:

Utilize an XY diagram to picture your item's esteem position. 
Take the item you're attempting to market and pick two contradicting sets of qualities. At that point, draw an XY diagram and keep in touch with one set of conditions on the contrary finishes of the X pivot and the other pair on the opposite finishes of the Y hub. For instance, on the X hub, you may state "moderateness" toward one side and "restrictiveness" on the other. At that point, on the contrary finishes of the Y hub, you may express "supportability" and "lavishness." Now you can see the different regions you can stake out between the boundaries of these four qualities that your clients may embrace. Take a stab at picking distinctive areas on the chart and asking yourself, "How might I position the item here? What might influence the item to address this blend of qualities?" This will enable you to locate a one of a kind situating for your item.


So based on these reviews, have you picked one that you are interested in reading this summer? Do you have a recommendation for easy-read books that really dig deep on culture, commerce & career that you would like to share? I suggest you use your city library to get free access on most of these books via their audiobook apps like Libby (Virginia Beach uses this), Overdrive (my Navy/DoD library uses this) or Hoopla (for video streaming as well) and if you want to pay to use your Prime account for Audible (which you don't need to pay $15 a month if you can get these via your library account.

Enjoy your summer and remember a good book keeps you thinking not to brainwash you. I realized after 20+ years of formal education, reading (or listening lately - mostly) so many books on personal development, cultural intelligence, and business/marketing books - it is time to UNLEARN all these and make our own now that we have everyone's ideas & SHARE THEM our own through coaching, counseling and consulting.