Blogs on what matters to me personally and what I think we can share to make this world a better place by being a better you - in your Career (Personal Branding), Commerce (Profession & Business), Culture (People, Places, past and present lifestyle and belief).
We are all born peculiar, unique and weird but somehow our parents, education, society, religion, friends, work, media have turned us into something else.
My 3 Answers in Creating Your Individual Brand
I talked a ton about branding when I started our marketing
business 13 years ago, but actually I have worked for close to 20 years helping
individuals create their personal brand by establishing their career and
attaining their goal as a career counselor and educational services supervisor
for veterans and active-duty military members.
Many of us (including myself) feel that we ought to follow other
successful people’s “brand” and copying them because we were told by our peers,
managers, mentors, parents, friends or supervisors – that “this is how I attained
my brand and this is how you do it.” That
is not creating your own personal brand but merely emulating someone to be in
our ideal self and we often get disappointed.
So what does your image say about you? What do you need it
to state? Building an effective individual brand begins with knowing yourself.
Here are my 3 answers (in no particular order or it depends on your level how where
you are now)how you can upgrade your
brand and accomplish your goals.
1. Be identified in something noble but conduct yourself
To truly sparkle, you need be sure about what your identity
is, the thing that you need, and you have to tackle and construct your
abilities and information. The key is to assemble them, however, to end up
known for them, in a way that separates you from every other person. It's not merely
enough that you comprehend what you know — others need to realize that you know
it. This is how you become an influencer and idea chief or a specialist. Also,
make sure to be explicit. Don’t be someone who knows everything, you risk being
known to no end by any stretch of the imagination. Get clearness, understand
and show your niche and unique ability, and after that, you can end up branded
A large number of the things that are basic to building your
image are not about learning, they aren't about what you look like, and they
aren't about how firm your handshake is. The most important quality you can
possess is do you practice what you preach?So consider things like being caring, being deferential, appearing on
schedule, tuning in to other people and not being a tattle. Practices matter —
for sure. So center around acing yours.
2. Be real every day.
You have to build up your own image of who you really are. It
takes time to know oneself, and this is delayed through many distractions:opinions of others, how you were brought up,
lack of openness, inability to accept challenges.Review your good and not so good qualities,
your preferences, where you sparkle, how you like to dress, and so on. When you
strip away the veil, who are you indeed, and how might you appear in a way that
enables your actual real self to appear on the other side? That is the
substance of your own image -your brand
If you feel restricted, compelled, and like you simply don't
fit with how you are required to appear in your work, at that point, you might
be in an inappropriate career or activity. Determine:what makes you excited and enthusiastic?Find out, and that will give you a clue.
3. Get a counselor, a coach or a consultant to help you assemble,
assess and be accountable to your brand image on the web.Or at least get a trusted mentor.
You can build your reputation online, but how can you be
sure you are doing it right. How you appear online is similarly as significant
(or possibly progressively significant nowadays) than how you look face to
face. It can truly represent the deciding moment you, as far as others'
observation and your notoriety. Try to Google yourself and recognize what is
out there on the web when individuals are searching for you, regardless of
whether it is a future business, a recruiter, your boss, a customer, or client –
these are essential to deal with your image – your brand. Consider your web-based
life nearness, your own site or blog, your Social media feeds and comments, how
and where you remark on the web.So a
counselor, a mentor at least can help your individual brand regardless and gives
you an honest critic or advice or idea how you really appear, how others really
see you, what you know and who knows it, and what your online profile says
about you. Because of all that, you will have gone far in structure a brand
that works for you.
One of the critical parts of our profession or job that truly matters is our own image — which is basically how you present yourself. As the leader of a company, YOU ARE the brand of that company, you just don’t carry the logo. Everybody has a particular brand.
Many still think that we have to be someone and somebody we know and don’t bother to create our own brand. Yes, some of us have brands, but if we follow others, it is either generic or a replica or a copy. We need to be unique and stand out in our business and career.